Wayari was designed and launched with Ignura, the launch studio I run alongside it. The site you are reading, its look and its launch were Ignura's work.
If you build developer tools or apps, here is what that looked like from inside this repository.
01the studio behind the site
Ignura is a launch studio for consumer apps, prosumer tools and B2B. Its tagline is "you built it. we launch it." The core team is four people, and wayari.com is one of its launches, alongside Okara, bevel.team and UGC for hypjam.com.
The footer of every page on this site says the same thing in one line: designed by me, founder of Ignura.
02what the design work was
The site lives in the same repository as the app, under wayari-site/, so one push carries both. Its design system is written down beside the code in DESIGN.md.
The idea is a desk. The page is a Mac desktop made of warm paper with a dot grid. Every section lies on it as a folder, a file or a window. Painted stills carry the colour, so the chrome around them stays quiet. One phrase in each heading wears a pink text-selection box, like the one on this post's title.
It started as a single fixed-width design frame and was rebuilt as a real responsive page that works on any screen.
03what the launch work was
A launch is more than a page. Around this one sit a download page, a changelog, pricing, this blog, an RSS feed and an llms.txt, so an AI assistant can read the site as well as a person can.
Ignura does launch work for other teams too: design, launch films, App Store screenshots, landing pages, UGC and launch-day runs. Consumer apps are the core market. It also takes on go-to-market for prosumer and B2B launches, which is where a tool like Wayari sits.
04what it costs
The prices are public. UGC starts at £3,000. Ignite, the whole four-week launch, starts at £16,000. Burn, the monthly plan, starts at £6,000. Ignura is booking November launches now.
05faq
did ignura launch cluely or replit?
No. Ignura did marketing work for Cluely and Replit. Those were not launches.
does ignura only work with consumer apps?
Consumer apps are the core market. Ignura also runs go-to-market for prosumer and B2B launches.
how do i get in touch?
Read more about the app launch studio, or email hello@ignura.com.
If you have built something and want it launched, book a free 15-min call.
